“Do you see a man skillful in his work? He will stand before kings; he will not stand before obscure men.” (Proverbs 22:29 ESV)
Hipsters pursue obscurity because mainstream products are crap, but then mistake obscurity for an end unto itself. Good craftsmanship is the goal, and obscurity is just the temporary side-effect. But ultimately, skillful work leads to recognition and appreciation, and there is nothing wrong with that.